WHAT'S TRENDING IN BEVERAGE ALCOHOL
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Competition for Beer, Wine, and Spirits consumer spending has never been more intense across the three categories and across retail channels, as beverage alcohol expands in size and influence. Yet, the specific components of growth are changing more rapidly than ever before as suppliers and retailers strive to meet the needs of rapid changes in America’s legal drinking age population.
During this presentation, Nielsen will examine these growth factors, including:
- What’s hot in beer, wine, and spirits
- Demographic connection points
- Innovation growth drivers
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About Danelle Kosmal:
As a member of Nielsen’s Beverage Alcohol Practice, Danelle provides industry thought leadership and best practice solutions to beer, wine, and spirits clients, industry groups, and the media. She is committed to leveraging Nielsen’s breadth of resources to provide an integrated and holistic understanding of consumer behavior and retail trends across beer, wine, and spirits. Danelle has more than 15 years of marketing experience, and has been with Nielsen for over 10 years, working across various clients in the food, beverage, and consumer goods industries. Danelle received her MBA from the University of Pittsburgh, and completed her undergraduate degree at Allegheny College in Pennsylvania. |
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About Nielsen:
Whether you’re eyeing markets in the next town or across continents, Nielsen understands the importance of knowing what consumers watch and buy. Nielsen studies consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And they’re constantly evolving, not only in terms of where they measure, or who they measure, but in how their insights can help you drive profitable growth.
Whether your business is a multinational enterprise or a single storefront, Nielsen believes innovation is the key to success, in both what you create and how you market your products and ideas. That’s why they continue to develop better solutions to help you meet the needs of today’s consumers, and find out where they’re headed next.
Bringing insight to your business and help you grow.
Whether you’re eyeing markets in the next town or across continents, Nielsen understands the importance of knowing what consumers watch and buy. Nielsen studies consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And they’re constantly evolving, not only in terms of where they measure, or who they measure, but in how their insights can help you drive profitable growth.
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What's Trending in Beverage Alcohol
Danelle Kosmal, Nielsen
Wednesday, March 11, 2015 from 8:00 am - 9:00 am
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