SCHEDULE

 Core Conference

Wednesday March 11, 2015

Thursday March 12, 2015

8:00 am – 9:00 am

GENERAL SESSION:
What's Trending in Beverage Alcohol
Danelle Kosmal, Nielsen

Free with Badge

GENERAL SESSION:
The Power of Digital Marketing
Ron Cates, Constant Contact 

Free with Badge

9:00 am – 12:00 pm

MARKETING & BUSINESS:
Growing the Business Too: Systematic Approaches to Entrepreneurship
Steven Devlin, MU Extension Business Development Program 
(9:00 am - 11:00 am)

MARKETING & BUSINESS:
Forming a Trail?  Lessons from Current Wine Trail Research
Peter Hofherr, CEO, St. James Winery
(11:00 am - 12:00 pm)

MARKETING & BUSINESS:
What Is Your Brand 
Committed to Delivering?
Emyth

Trade Show Open
10:00 am – 6:00 pm

Trade Show Open
10:00 am – 2:00 pm

10:00 am – 4:00 pm

DISTILLING
101 Field Trip (on and off-site)

Hubert Germain-Robin, International Consultant
Bill Owens, Founder & President of the American Distilling Institute

12:00 pm – 2:00 pm

Trade Show Lunch Provided

Lunch Break

2:00 pm – 6:00 pm

WINE:
Postmodern Winegrowing Forum & Tasting Day 1

Clark Smith, Winemaker and Author of "Postmodern Winemaking" 
Neal Kinsey, Owner, Kinsey Agricultural Services, and Author of Neal Kinsey’s Hands-On Agronomy
Misha T. Kwasniewski Ph.D., Assistant Professor, Enology Program Leader, Grape and Wine Institute, University of Missouri

WINE:
Postmodern Winegrowing Forum & Tasting Day 2

Clark Smith, Winemaker and Author of "Postmodern Winemaking" 
Neal Kinsey, Owner, Kinsey Agricultural Services, and Author of Neal Kinsey’s Hands-On Agronomy
Misha T. Kwasniewski Ph.D., Assistant Professor, Enology Program Leader, Grape and Wine Institute, University of Missouri

2:00 pm – 5:00 pm

BEER
Sessions Day 1:
The Ultimate Guide to Food and Craft Beer Pairings, Branding Your Craft Beer Business for Success with 10 simple steps, Exploring Additional Revenue Opportunities in the Craft Beer Marketplace

BEER
Sessions Day 2:
Understanding and Training your Sensory Skills for Craft Beer, Equipment Design for Brewing Quality Beers

5:00 pm – 6:00 pm

Riedel Wine Tasting 

6:30 pm – 8:30 pm

Networking Party 
at
Quintessential Dining & Nightlife
with food and beverage pairings

Add-Ons

Tuesday, March 10, 2015

8:00 am – 12:00 pm

Sonoma State's Wine Business Institute
AM Session:
Calculating the True Cost of Your Wine 
Jeanette Tan, Winery Accountant

1:00 pm – 5:00 pm

Sonoma State's Wine Business Institute
PM Session:
Financial Strategy and Planning 
for Wineries
Jeanette Tan, Winery Accountant

8:00 am - 5:00 pm

 VESTA: Wine Sensory Workshop
Day 1
Melba Allen, VESTA Instructor 

 VESTA: Wine Sensory Workshop
Day 2
Melba Allen, VESTA Instructor